Noli Eala out as SMC consultant for basketball operations


Noli Eala. Photo from

MANILA, Philippines — Noli Eala, San Miguel Corporation’s consultant for basketball operations, has been assigned to another position within the company, the firm announced on Thursday.

In a statement sent to the media, SMC said that Eala, a former PBA commissioner, has been tapped to “to help out in the company’s infrastructure businesses as various projects are now either in full swing or at the development stages.”

Before the reassignment, Eala had a hand on the day-to-day operations of the SMC-owned teams San Mig Coffee, Ginebra San Miguel and Petron in the PBA.

SMC assured the public, though, that the “basketball teams will continue to run smoothly despite Eala’s new role in the organization.”

Eala recently got a lot of flak from fans online for the various coaching moves among three SMC teams — especially after Al Francis Chua’s “leave of absence” as coach of Ginebra.

The statement noted Chua’s move to step down was due to “personal reasons.”

Eala took to Twitter his thoughts on Tuesday, saying: “Certainly don’t appreciate all d hate I’m receiving, mostly unfair. Frankly many haters are barking up the wrong tree.”

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  • Celsa Joson

    Good decision on the part of SMC. Look at the miserable performance of their teams. Notice at how poorly they select players and coaches.

  • Jose Pepe

    Good riddance! It’s about time SMC kicks out this adulterer. No good will ever comes out of this boy. I just feel sad for SMC since they cannot kick out Eala because of Labor law. Surely, this good for nothing wife-f***** has nothing to do good with the Company. Well, it’s SMC’s fault in the first place hiring him from MVP group. MVP group has saved thousands of Pesos from this immoral person. Eala is a bad egg and bad example to our society (Noli Eala-Irene Moje case). To Eala, we’re not barking up the wrong tree – a man with an immoral life, who betrays his own family, has nothing to do good with an Organization he is into, for only his ego and pride is his primary concern.

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