Quantcast
Latest Stories

Four billion TV viewers to watch London Olympic ceremonies



LONDON—More than four billion television viewers are expected to watch the opening and closing ceremonies for next year’s London Olympics, a British minister said Sunday.

Around 20,000 performers are set to take part in the four events, which are expected to net £5 billion ($7.8 billion, 5.8 billion euros) in advertising revenue.

“Four billion people around the world will be absolutely wowed by what they will see by the Olympic and Paralympic opening and closing ceremonies,” said Secretary of State for Culture, Olympics, Media and Sport Jeremy Hunt.

“The ceremonies will be the most fantastic advert for everything that is great about our country.”

Slumdog Millionaire film-maker Danny Boyle is in charge of producing the main opening ceremony, although organizers have remained tight-lipped about which star performers will be on show.

Early rumors suggest former Beatle Paul McCartney and pop giants Take That will kick off proceedings.

“The London 2012 opening and closing ceremonies will be four of the biggest moments in TV history,” said Martin Sorrell, head of advertising giant WPP.

“The equivalent advertising value that will deliver for the UK could be up to £5 billion, however with regards to perception of London and the UK and a tourism legacy you could say that they will be priceless,” he added.

The games will take place between July 27 and August 12 next year, with the paralympic games to follow in early September.


Follow Us

Follow us on Facebook Follow on Twitter Follow on Twitter


Recent Stories:

Complete stories on our Digital Edition newsstand for tablets, netbooks and mobile phones; 14-issue free trial. About to step out? Get breaking alerts on your mobile.phone. Text ON INQ BREAKING to 4467, for Globe, Smart and Sun subscribers in the Philippines.


Tags: Britain , London Olympic , Sports



Copyright © 2014, .
To subscribe to the Philippine Daily Inquirer newspaper in the Philippines, call +63 2 896-6000 for Metro Manila and Metro Cebu or email your subscription request here.
Factual errors? Contact the Philippine Daily Inquirer's day desk. Believe this article violates journalistic ethics? Contact the Inquirer's Reader's Advocate. Or write The Readers' Advocate:
c/o Philippine Daily Inquirer Chino Roces Avenue corner Yague and Mascardo Streets, Makati City, Metro Manila, Philippines Or fax nos. +63 2 8974793 to 94
Advertisement

News

  • UN warns banana fungus spreading from Southeast Asia
  • Massive infra spending set
  • ‘No real progress in PH if dynasties not dismantled’
  • Cardinal Tagle to faithful: Join politics to clean it
  • Our Lady of Piat: Centerpiece of Cagayan’s gifts to Christianity
  • Sports

  • Federer would skip tennis to be with wife, newborn
  • Manny Pacquiao in PBA? If so, he’ll wear No. 17
  • PSC sets Blu Girls US training
  • Power Pinoys settle for 7th place
  • Successful coaches to get raise
  • Lifestyle

  • ‘Labahita a la bacalao’
  • This is not just a farm
  • Clams and garlic, softshell crab risotto–not your usual seafood fare for Holy Week
  • Moist, extra-tender blueberry muffins
  • The truffled mac ‘n’ cheese, eggs benedict, chicken leg confit are excellent
  • Entertainment

  • Why Lucky has not bought an engagement ring for Angel
  • Derek more private with new girlfriend
  • ‘Community’ star happy with return of show’s creator
  • Jealousy is kid stuff
  • Mommy-daughter adventure continues
  • Business

  • PH presses bid to keep rice import controls
  • PSEi continues to gain
  • Number of retrenched workers rose by 42% in ’13
  • PH seen to sustain rise in FDIs
  • Gov’t subsidies to state firms fell in first 2 months
  • Technology

  • Smart phone apps and sites perfect for the Holy Week
  • Tech company: Change passwords or suffer ‘Heartbleed’
  • Filling the digital talent gap
  • SSS to shut down website for Holy Week
  • Another reason to quit social media this Holy Week: your safety
  • Opinion

  • Editorial cartoon, April 17, 2014
  • A humbler Church
  • Deepest darkness
  • ‘Agnihotra’ for Earth’s health
  • It’s the Holy Week, time to think of others
  • Global Nation

  • First Fil-Am elected to Sierra Madre, Calif. city council
  • UC Irvine cultural night to dramatize clash of values in immigrant family
  • Filipino sweets and info served at UC Berkeley Spring Fest
  • Milpitas, California kids wrap up a successful run of ‘The Wiz’
  • Netizens welcome Japan’s visa-free travel plan
  • Marketplace