#KicksStalker: What flavor are your Jordans?
Every drop is a sneaker event anticipated by rabid fans. The rarer the model, the more difficult it is get get your hands on a pair. In the shoe subculture, nothing is more sought after than retro releases of old favorites.
But when limited edition partnerships arise, the more these Air Jordans become coveted pairs.
So it would be interesting to see where these latest batch of Jordan 1s end up after a collaboration with Gatorade, the sports drink Michael Jordan has endorsed since his NBA career skyrocketed to GOAT heights.
The popular sneaker line gave local sneakerheads a special treat with the Philippine release of Jordan 1 “flavorways”—kicks bathed in the bright colors of Gatorade flavors: Lemon Lime, Orange, Cool Blue and Grape.
The special collection is being released in collaboration with Titan and is being dropped side-by-side with the local unveiling of the Air Jordan VI “Like Mike” and the “Like Mike” AJ XXXII Low.
Each purchase from the collection will include an exclusive Jordan x Gatorade co-branded towel and a limited edition Titan x Gatorade shirt.
It was the second marketing ploy by Gatorade directed at Filipino Jordan fans. Before Christmas, the company released a video clip that had Jordan addressing Filipinos and encouraging them to chase their goals.
For the first time ever, a message exclusively for the Philippines, from Michael Jordan himself. #WinFromWithin #NothingBeatsGatorade pic.twitter.com/HNM987J3CF
— Gatorade Philippines (@GatoradePH) December 12, 2017
“I just want to tell you young Pinoy athletes out there to keep training, keep sweating, and keep working towards your goals,” said Jordan in the video clip.
“In a basketball crazy nation such as ours, Michael Jordan has been a true inspiration to many generations of Filipinos. As Gatorade’s first athlete ambassador, we look to continue his legacy through his unique partnership with our brand,” said Tony Atayde, Pepsico Philippines Marketing Manager for Hydration.
And it is, indeed, a unique partnership. For once, sneakerheads get to ask their fellow kicks fans, “what flavor is on your feet?”
