Kia excited about PBA bid | Inquirer Sports
In Huddle

Kia excited about PBA bid

/ 12:14 AM March 27, 2014

She’s  more  of  a UAAP  cage  fan  than  a  PBA  rooter,  the  lady  executive  admitted,  and  she  played  varsity volleyball  rather  than  basketball  for  the  University  of  Santo  Tomas,  her  alma  mater.

But  Ginia Roxas  Domingo,  president   of  Columbia Autocar Corporation,  believes  that  the  Philippine  Basketball  Association   is  the  best  vehicle  to  advertise  her  product.

That  was  the  reason  she  was  at  the PBA office  in  Libis,  Quezon  City  last  Monday.  CAC    and  D-League  teams  NLEX  and  Blackwater,  the   three entities  applying  for membership  to  the   country’s  premier cage league, had  been  required  by  the PBA  commissioner’s  office  to  submit  their   company’s  financial profile  for due  diligence  that   day.


“We  have  submitted  a  letter  of  intent previously,”  said  Domingo. “Kia Motors  is    reputed  worldwide to  be  very  aggressive  in  sports  marketing,  so  we’re  knocking  on  the PBA  door. We’re  all  very  excited  about   joining  the  league.”


Proof  that   she  and  her  board  have  taken  the  right  step  is  that Kia  has  attracted  the  attention  of   the  market.

“People  who  come  to our showrooms  are  all inquiring  when  the brand   will  be  in  the PBA.  The  customers  are  just  as  excited  as  we  in  the  company  are,”  she  said.

Until  they  get board  approval, Domingo  said  her  office  will  defer  making  plans  for  the  formation  of  the Kia  team.

“We  will know  in April or May,”  she  said.

CAC, Blackwater  and  NLEX  are   expected to  get  the  green light from  the  PBA  board.

* * *


At  the  start  of  the  school  year,  Ateneo’s  program  head  for  volleyball Sherwin Malonso  issued  a  modest  but  very realistic  forecast  for  his  Lady  Eagles,  who  have  not  won  a  title  in  the  UAAP.

“The  last  time  Ateneo  won  a  volleyball  championship was  in  1977, if  I  remember correctly,  and   it  wasn’t  in  the UAAP  but  in  the  NCAA,”  Malonso  recounted.

“Since  several  of  our  key  players  have  graduated, I  predicted a  likely Final Four  finish,  uncertain  of   where  exactly  we  would  land. Far  second?  More  likely  third  or fourth  place.”

Malonso  credits  the  unexpected   championship  to  Ateneo’s  Thai  coach   Anusorn “Tai”  Bundit,  whose  sidecourt  antics  have  evolved  into  a  popular  dance  step  that has  gone  viral.

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“Coach Tai  was  a big  factor.  He  taught  the team to  be  happy  and  stay  focused. In  my  opinion, I  think  they established  a system  in  their  training which  helped  them  cope  under  the  worst  situation. They  mastered  themselves,  so  rather  than  focusing  on  the  goal,  they  focused  on  improving  themselves  with every game.”

TAGS: Basketball, Chito Salud, expansion, KIA Motors, PBA, Sports

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