The sports teams of the country’s premier state university now boasts of a new logo.
Released early Monday, the new logo of the University of the Philippines (UP) Fighting Maroons features a rising clenched left fist which highlights UP’s “unique history and tradition as catalysts for change and defenders of the people.” An “M Cut” which means “Maroons” can also be seen on the fist’s wrist.
Aside from the clenched fist with the M Cut, a custom-made typeface called “Maroon Sans” was also created from scratch.
“The new visual identity pumps up the energy and purpose of the UP Fighting Maroons to play at their best with the whole community behind them,” the institution said.
In a separate post, UP explained that they tapped #nowheretogobutUP, a volunteer alumni group to conceptualize a new design for the logo of the UP Fighting Maroons.
The new logo was released a month after an unofficial logo for the UP Fighting Maroons was leaked. The leaked logo, which netizens since dubbed as “Datu Maroon,” drew flak from UP students and alumni.
#NowherebutUP coordinators were led by UP Diliman alumni Mandy Reyes and Pete Jimenez. Both are veterans in the advertising industry and are at the helm of leading production design houses in the country: Reyes is the founder of Industria Productions while Jimenez is the president of Optima Digital.
The team leader of the design team was led by award-winning artist Dan Matutina with members Kay Aranzanso, AJ Dimarucot and Ralph Guibani.
Aside from the primary logo, the design team also produced secondary and tertiary logos as well as a redesigned Oblation for the sports teams.
UP is the host of this year’s University Athletic Association of the Philippines (UAPP), now on its 78th season.
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