Kings, World Balance forge ties

Two of the country’s most well-known entities have forged a partnership founded on a mutual goal of dishing out their best in every endeavor.

The PBA’s perennial crowd favorite Barangay Ginebra San Miguel will now be outfitted by World Balance, a popular active-lifestyle brand of footwear and apparel, for the coming 41st season of the PBA.

“We are happy to announce our partnership with World Balance as our official outfitter for the upcoming PBA season,” said SMC sports director and Ginebra team governor Alfrancis Chua. “We are very appreciative to World Balance for their all-out support to the Ginebra team.”

“For a brand that’s succeeded against the influx of competitors and cheap knock-offs for so long, this partnership comes at the perfect time as we’ve always shared Barangay Ginebra’s never-say-die attitude,” said Barnaby Chong, GM of World Balance International, Inc.

Ginebra has earned a reputation in Philippine basketball for its passionate fan base, unmatched game-day experience and an esteemed list of former and current players.

World Balance is a brand of active lifestyle footwear and apparel for men, women, and children.