NEW YORK—Miami Heat’s LeBron James has the top-selling jersey in the NBA this season, vaulting past Kobe Bryant to claim No. 1 for the first time since 2004.
The last time James was No. 1 was during his rookie season seven years ago.
Bryant, of the Los Angeles Lakers, fell to No. 2, while Boston guard Rajon Rondo moved up to third. Rondo is one of five Celtics in the top 15.
The list is based on sales on NBAStore.com since the beginning of the 2010-11 regular season.
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