LOOK: LeBron activates ‘Zero Dark 23,’ goes dark on social media

Zero Dark Thirty-23 Activated!! #StriveForGreatness🚀 pic.twitter.com/HE6VWEaWB8

— LeBron James (@KingJames) April 15, 2017

Cleveland Cavaliers superstar LeBron James is taking his annual break from social media ahead of the anticipated 2017 NBA Playoffs Sunday (Manila time).

James has regularly imposed a social media blackout every year during playoffs since his days with the Miami Heat.

On his Twitter, the four-time NBA MVP said Saturday: “Zero Dark Thirty-23 Activated!! #StriveForGreatness🚀”

READ: NBA: James scaling back social media activity

The defending champions, who finished second in the Eastern Conference behind the Boston Celtics, face the Indiana Pacers in the first round. They hold the home court advantage in the series.

Last season, James ended his hiatus with a bang after winning the NBA Championship against the favored Golden State Warriors.

READ: LeBron blasts critics on social media after winning title

He posted a photo of himself clutching the Larry O’Brien trophy, his third, with a caption blasting his doubters.