Friday, October 19, 2018
  • share this

#KicksStalker: Levi’s Jordan IV is classic rock and rap combined

/ 05:33 PM January 20, 2018

Back in the 80s when rumors started swirling about music moguls wanting a collaboration of rap and heavy metal music, some skeptics raised their eyebrows saying that would be impossible.

But it came about. Hence, the birth of the rap-rock music that was trail blazed by the song “Walk this Way” by Aerosmith and the rap group Run-DMC. The song’s MTV and album were a smash hit back then.


So, they say it can be done! Just like the recent decision of the classic denim brand Levi’s, allowing itself to collaborate with the Jordan brand of shoes.

This results in the release of the new Levi’s X Air Jordan IV, which had been made available globally, and simultaneously, on January 17, 2018, in selected outlets and distributorships.


The Levi’s-Jordan unlikely alliance highlights the two brands’ famous iconic features, which include authentic denim material—standard washed on the upper and reverse denim on liner and insole—the brown leathery paper patch carrying the shoe size and the famous jumpman logo stitched on the sneaker’s tongue.

Levi’s 501? Levi’s 505? Nope, they’re AJ IV, which stands for Air Jordan IV, on the traditional Levi’s patch. photo / Jonathan Vicente

At the back of the tongue is another stretch of that brown patch that shows the branding “Air Jordan.” Another jumpman logo is seen prominently debossed on the sneaker’s heel cup.

For some sneaker lovers, mere holding fresh arrivals like these makes you drool, but knowing they are no longer for sale just makes you cry. photo / Instagram promotional Air Jordan images

For some sneaker lovers, mere holding fresh arrivals like these makes you drool, but knowing they are no longer for sale just makes you cry. photo / Instagram promotional Air Jordan images

Levi’s would not be a Levi’s without that tiny piece of red cloth or flap, thus, explains the red tab found on the right upper-side of the sneaker bearing the Levi’s trademark.

The iconic Red Tab of the Levi’s brand, which is mostly found at the side of the denim’s back pocket, now prominently displayed on the upper side of the shoe. photo / Jonathan Vicente

A reverse denim material gives a nice accent on the overall indigo blue denim, breaking the monotony design on the top and sides, including the insole.

In buying the pair, it also comes with a revamped patch of the original Levi’s Strauss & Co. with that iconic “two horses and cowboys,” however, leaving them attached while walking around town would be awkward unless you are a famous American rapper.

This one comes with the revamped Levi’s denim original patch bearing the silhouette of two horses and cowboys. photo / Jonathan Vicente

The laces are quite unique because they are not made of real denim but appear to look like one.

But hold your horses before going to the store to purchase the new Levi’s Air Jordans because they are no longer available in the market—in the Philippines to be exact.


An online raffle was launched by Titan store at The Fort, BGC, Taguig City, on January 17, to determine who would be the lucky few to own these limited pairs that arrived on Philippine soil.

However, a buyer can only purchase a single pair, “no ifs, no buts.”

On Wednesday night, Titan opened the online store for this Jordan brand and for just a few minutes, the selling closed, with a huge marker displayed across the screen saying “sold out.”

The entire thing didn’t even last an hour!

Instagram Air Jordan promotional photo

Those who were able to reserve the Levi’s-Jordan collaboration started to trickle in at the Titan store by the time it opened on Thursday morning to pick up the rare jewel.

Titan refused to divulge the number of pair that had been distributed in the Philippine market, but said “we are among the selected countries to luckily distribute these few Levi’s Air Jordans,” priced as P11,095.

So as of this moment, even if you have the moola and the connections to purchase these pair, sorry but they are no longer available in the retail market.

Touch and drool before the buyer arrives and picks up this last piece. However, the real “last piece” will be left at the store “only for viewing” and not for sale. / Jonathan Vicente

Also, adding insult to injury, the sales personnel said they are not expecting any re-issue or a fresh package to arrive for reselling, it’s like entirely and completely shutting the doors of opportunity, locking it up and swallowing the key.

According to sneaker followers on Instagram, the Levi’s Jordan pairs were spread only on these areas:

North America: Boston, New York City, Philadelphia, Los Angeles, Miami, Chicago, Atlanta, Cleveland, San Francisco; Toronto
Asia: Hong Kong, Shanghai, Taipei, Seoul, Korea, Osaka, Tokyo, Manila (exclusively at Titan store-The Fort)
Europe: London, Newcastle; Berlin, Paris, Amsterdam, Barcelona, Bologna, Zurich

Read Next
Don't miss out on the latest news and information.
View comments

Subscribe to INQUIRER PLUS to get access to The Philippine Daily Inquirer & other 70+ titles, share up to 5 gadgets, listen to the news, download as early as 4am & share articles on social media. Call 896 6000.

TAGS: Air Jordan, collab, denim, Jordan IV, jumpman, KicksStalker, Levi’s, Shoe Spotting, Strauss
For feedback, complaints, or inquiries, contact us.

© Copyright 1997-2018 | All Rights Reserved

We use cookies to ensure you get the best experience on our website. By continuing, you are agreeing to our use of cookies. To find out more, please click this link.