Philsteel returns as major sponsor of PBA | Inquirer Sports
PBA

Philsteel returns as major sponsor of PBA

12:54 AM February 13, 2018

From left to right: Lawrence Cementina, PBA Marketing, PBA commissioner Willie Marcial, Philsteel Marketing Director Paul Oraa, Philsteel Head of Communications, Public Relations and Government Engagement Ed S. Navarrete. CONTRIBUTED PHOTO

After 14 years, pioneering steel manufacturing conglomerate Philsteel returns to the PBA as a major sponsor of Asia’s first play-for-pay league.

Philsteel, the company behind renowned and trusted roofing brands such as

ADVERTISEMENT

Galvalume 55, Colorbond and building product Galvabond, recently forged a season-long partnership with the PBA under the helm of newly-minted commissioner Willie Marcial.

“The PBA welcomes back a solid corporate partner in Philsteel,” says

FEATURED STORIES

commissioner Marcial during the recent contract signing held at the Philsteel Tower in Makati.

Abeto Uy, Philsteel’s Chairman and CEO, said the company is happy to be part

of the PBA family again.

“It is a sweet comeback for Philsteel. Like the PBA, we are homegrown yet world class,” Uy said.

“Competition is fierce in the PBA as in business, only those

with drive, quality and the passion to do better everyday stands out, same qualities that shape our brands and Philsteel,” Uy added.

Philsteel and PBA’s partnership go a long way back. The company first

ADVERTISEMENT

sponsored the league in 2004.

“Our partnership with the PBA is steel-strong. We share the same market reach and audience profile,” said Paul Oraa, Philsteel’s Marketing Director.

The league’s three Best Player of the Conference awards for this season will

be handed out under Philsteel’s name.

“Philsteel and PBA are both trailblazing, trusted and excellence driven, it is a natural partnership forged by these common ideals,” said Ed Navarrete, the company’s head of Communications, Public Relations and Government Engagement.

Read Next
Don't miss out on the latest news and information.

Subscribe to INQUIRER PLUS to get access to The Philippine Daily Inquirer & other 70+ titles, share up to 5 gadgets, listen to the news, download as early as 4am & share articles on social media. Call 896 6000.

TAGS: Basketball, PBA
For feedback, complaints, or inquiries, contact us.


© Copyright 1997-2022 INQUIRER.net | All Rights Reserved

We use cookies to ensure you get the best experience on our website. By continuing, you are agreeing to our use of cookies. To find out more, please click this link.