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NBA ratings down sharply for ABC from last year

/ 12:40 PM June 05, 2019
Raptors Warriors nba finals 2019

Golden State Warriors’ DeMarcus Cousins (0) drives against Toronto Raptors’ Marc Gasol (33), Danny Green (14) and Kawhi Leonard, left, during Game 2 of basketball’s NBA Finals, Sunday, June 2, 2019, in Toronto. (Kyle Terada/The Canadian Press via AP, Pool)

NEW YORK — The NBA’s first international Finals may be a coup for Canada, but decidedly not for ABC.

Viewership for the first two games of the series between the Golden State Warriors and Toronto Raptors was down sharply from last year’s finals — 28 percent for the first game and 29 percent for the second, the Nielsen company said.

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While LeBron James fans may point to the star’s absence, geography likely accounts for most of the drop. Toronto’s television audience is not included in the Nielsen ratings, since it’s out of the U.S. Missing one team’s fan base is a huge hurdle for ABC.

It’s Golden State’s fifth straight appearance in the finals, while Toronto is there for the first time.

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The most hopeful sign for ABC is that the teams split the first two games, raising the possibility of a long series. Viewership traditionally increases with competitive series.

The surest sign that summer is near is the return of NBC’s “America’s Got Talent,” which was the top non-sports program of the week.

Behind the basketball, ABC won the week in prime time, averaging 5.4 million viewers. NBC had 3.92 million, nipping CBS and its average of 3.91 million. Fox had 2 million viewers, ION Television had 1.4 million, Univision had 1.3 million, Telemundo had 1.1 million and the CW had 650,000.

Fox News Channel was the week’s most popular cable network, averaging 2.24 million viewers in prime time. MSNBC had 1.48 million, HGTV had 1.29 million, USA had 1.14 million and Hallmark had 1.12 million.

ABC’s “World News Tonight” topped the evening newscasts with an average of 8.1 million viewers. NBC’s “Nightly News” had 7.3 million and the “CBS Evening News” had 5.3 million.

For the week of May 27-June 2, the top 10 shows, their networks and viewerships: NBA Finals Game 2: Golden State at Toronto, ABC, 13.89 million; NBA Finals Game 1: Golden State at Toronto, ABC, 13.38 million; “NBA Finals Post-Game” (Sunday), ABC, 9.89 million; “America’s Got Talent,” NBC, 9.75 million; “60 Minutes,” CBS, 7.01 million; “NCIS” (Tuesday, 8 p.m.), CBS, 6.14 million; “The Big Bang Theory,” CBS, 6.03 million; “Young Sheldon,” CBS, 5.86 million; “NCIS” (Tuesday, 9 p.m.), CBS, 5.58 million; “Songland,” NBC, 5.51 million.

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ABC is owned by The Walt Disney Co. CBS is owned by CBS Corp. CW is a joint venture of Warner Bros. Entertainment and CBS Corp. Fox is owned by 21st Century Fox. NBC and Telemundo are owned by Comcast Corp. ION Television is owned by ION Media Networks.

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TAGS: 2019 NBA Finals, ABC, Golden State Warriors, Lebron James, Ratings, Toronto Raptors, TV
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