California to let college athletes make money, defying NCAA | Inquirer Sports
Close  

California to let college athletes make money, defying NCAA

/ 11:58 PM September 30, 2019
NCAA

FILE – In this Sept. 16, 2019, file photo, Gov. Gavin Newsom answers a question during a news conference in Sacramento, Calif. Newsom announced Monday, Sept. 30, he signed a law that would let athletes at California universities make money from their images, names or likenesses. The law also bans schools from kicking athletes off the team if they get paid. (AP Photo/Rich Pedroncelli, File)

SACRAMENTO, Calif. — Defying the NCAA, California’s governor signed a first-in-the-nation law Monday that will let college athletes hire agents and make money from endorsements — a move that could upend amateur sports in the U.S. and trigger a legal challenge.

Under the law, which takes effect in 2023, students at public and private universities in the state will be allowed to sign deals with sneaker companies, soft drink makers or other advertisers and profit from their images, names or likenesses, just like the pros.

ADVERTISEMENT

“It’s going to change college sports for the better by having now the interest, finally, of the athletes on par with the interests of the institutions,” Democratic Gov. Gavin Newsom said in a tweeted video. “Now we’re rebalancing that power arrangement.”

Read Next
Don't miss out on the latest news and information.

Subscribe to INQUIRER PLUS to get access to The Philippine Daily Inquirer & other 70+ titles, share up to 5 gadgets, listen to the news, download as early as 4am & share articles on social media. Call 896 6000.

TAGS: California, College, Money, NCAA
For feedback, complaints, or inquiries, contact us.


© Copyright 1997-2021 INQUIRER.net | All Rights Reserved

We use cookies to ensure you get the best experience on our website. By continuing, you are agreeing to our use of cookies. To find out more, please click this link.