Column: Fans get played as boxing takes back seat to UFC

/ 12:58 PM November 06, 2019
boxing fans

LAS VEGAS, NEVADA – NOVEMBER 02: Fans wait for Canelo Alvarez to make his ring walk for his WBO light heavyweight title fight against Sergey Kovalev at MGM Grand Garden on November 2, 2019 in Las Vegas, Nevada. Alvarez won the title by an 11th-round knockout. Steve Marcus/Getty Images/AFP

LAS VEGAS — The ring was empty, boxing’s biggest attraction was taking a nap and fans who paid more than $1,000 a ticket to see Canelo Alvarez and Sergey Kovalev face off for the light heavyweight title were instead watching a UFC fight from New York on the big screens at the MGM Grand Garden arena.

There was plenty of time for those watching at home on DAZN to take a nap themselves. The fight wouldn’t start until 1:15 a.m. on the East Coast because the streaming service didn’t want to go head-to-head with a UFC event — even with a fighter so popular that DAZN signed him to a $365 million contract that seemed to defy the logic of boxing economics.


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TAGS: Boxing, Canelo Alvarez, DAZN, Sergey Kovalev, UFC
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