More than 8 million Italians tune in as football returns
Juventus’ Brazilian forward Douglas Costa (R) challenges AC Milan’s Italian defender Andrea Conti during the Italian Cup (Coppa Italia) semi-final second leg football match Juventus vs AC Milan on June 12, 2020 at the Allianz stadium in Turin, the first to be played in Italy since March 9 and the lockdown aimed at curbing the spread of the COVID-19 infection, caused by the novel coronavirus. (Photo by Miguel MEDINA / AFP)
The return of Italian football was a hit with television viewers in the country as more than eight million tuned in to watch the cup semi-final second leg between Juventus and AC Milan on Friday.
The match was the first to be played in Italy since the coronavirus pandemic halted the season on March 9.
The 0-0 stalemate, which was enough to send Juventus to the final, drew the biggest TV audience for a football match this term, Italian media reported on Saturday.
When he authorized the resumption of football, Italian Sports Minister Vincenzo Spadafora welcomed the fact the first matches would be in the Italian Cup, as they are broadcast free-to-air on national network RAI and are thus accessible to everyone.
On Friday, the match attracted almost 8.3 million viewers on RAI 1, with a 34 percent market share.
The biggest audience before the lockdown was for the first leg of the semi-final which ended 1-1 attracted 8.09 million viewers.
The national team, whose matches are also broadcast free-to-air on RAI, attracted 7.4 million viewers for their Euro 2020 qualifier against Bosnia last June.
