ONE pledges $1.5 million in campaign against Asian hate
MANILA, Philippines—ONE Championship has stepped up its fight against Asian hate amid an alarming surge of violent attacks of racism toward Asian-Americans in the United States.
ONE on Wednesday announced its #StopAsianHate x #WeAreOne campaign which aims to raise money and awareness for the Stop Asian Hate movement and GoFundMe’s “Support the AAPI Community Fund.”
“It is truly heartbreaking for me to see the Asian-American community suffering from hatred, violence, and discrimination,” said Chatri Sityodtong, chairman and CEO of ONE Championship.
“We strive to be an active ally in this cause, standing against racism towards Asians and all people. With our global audience and platform in America with the ‘ONE on TNT’ event series, we are well-positioned to bring communities together for this important cause.”
Sityodtong has also vowed a personal cash donation amounting to $100,000 to the Stop Asian Hate cause.
Also part of ONE campaign’s initiative is pledging a $1.5 million investment for the American and Pacific Islander (AAPI) community and all at-risk communities in the US.
Stand together as ONE and #StopAsianHate ✊ #WeAreONE #ONEChampionship@yodchatri @RenzoGracieBJJ @angelaleemma @MieshaTate @MightyMouse @ChristianLeeMMA @sagenorthcutt @colbeynorthcutt @efolayang @Verafied @killerbeemma @gofundme @goldhouseco pic.twitter.com/FxGHRoTURA
— ONE Championship (@ONEChampionship) April 5, 2021
A 12-month video campaign on broadcast TV to over 150 countries around the world to educate and raise awareness will also be launched. ONE, Asia’s largest MMA organization, just recently released its first video on its social media and digital platforms.
Evolve University, the world’s biggest online university for martial arts, is also providing a free 12-month subscription to 1,000 families in the U.S. affected by hate crimes or discrimination. Anyone impacted can be eligible for a subscription by emailing a video of your story to email@example.com.
ONE will produce a series of limited-edition merchandise over the next 12 months, with 100% of the proceeds going to the AAPI Community Fund. The first shirt in this collection, the Stop Asian Hate Tee, pays tribute to victims of violent anti-Asian attacks.
ONE is also expected to launch a martial arts self-defense program in major metropolitan cities in the US.