ONE Championship CEO Chatri Sityodtong. Photo from ONE Championship
MANILA, Philippines—ONE Championship showed showcased its growth in viewership and public engagement in 2020, ranking among Nielsens’ top 10 global sports brands for the year.
Nielsen’s report “How the World’s Biggest Sports Properties Engaged Fans in 2020” showed how audiences are linked with the growth of sports calling it “a continually evolving relationship, with new trends and dynamics developing every year.”
“Many of the largest global entities have been at the forefront of building their fan bases and actively engaging them to develop a natural and mutually beneficial conversation. Fans around the world expect more content and new ways to access their favorite events. Sports entities have responded by creating new content types, with greater volume, increased frequency and higher value engagements,” said Nielsen’s report.
As per the Nielsen report, ONE Championship is the fastest-growing major global sports property with its digital following across Facebook, Instagram, and Youtube going up 113 percent.
Formula 1 has the second-highest growth in terms of digital following at 28%.
Europe's best heavyweight prospects are THROWING DOWN in Road To ONE: Europe! 💥 Who do YOU want to see in this grand prix? 🤔 #RoadToONE #WeAreONE #ONEChampionship pic.twitter.com/lQgsu1eJzB
— ONE Championship (@ONEChampionship) June 2, 2021
ONE Championship is also at no.7 overall in total followers across the three platforms at around 29,461,000.
In terms of total views count, the Singapore-based promotion is fourth in the world behind top three organizations NBA, NFL, and UFC.
Nielsen’s data showed that ONE Championship is third in cumulative reach—a measure of number of unique viewers who tune in to watch at least one minute of a TV broadcast—behind the Premier League (no.1), UEFA Champions League (no.2), and UFC (no.3).
Numerous Filipino fighters, including those from the esteemed stable Team Lakay, are signed with the promotion.