Nike removes Ja Morant signature shoe from site, app
FILE–Ja Morant #12 of the Memphis Grizzlies. Harry How/Getty Images/AFP
Ja Morant’s signature shoe is no longer listed for sale on Nike’s website or the company app.
The Ja 1 includes multiple colorway options and a staggered release of additional models that are still listed among “future drops” by Nike.
Article continues after this advertisementThe Memphis Grizzlies suspended the 23-year-old Morant last week when a new video showed the All-Star with a gun and left NBA commissioner Adam Silver “shocked.” It was Morant’s second suspension for the same reason — a video being posted of the MVP candidate holding a weapon — in two months.
Morant’s endorsement relationship with Powerade also appears to be in peril. The company pulled back a marketing campaign featuring Morant when the first gun incident and suspension for conduct detrimental to the team arose in March. This week, a Powerade spokesperson said, “at this time we do not have any Ja-related content running.”
On the Nike site, the original Ja 1 link goes to a page that reads “THE PRODUCT YOU ARE LOOKING FOR IS NO LONGER AVAILABLE.”
Article continues after this advertisementDick’s Sporting Goods and secondary sneaker reseller StockX had multiple versions of the Ja 1 available Thursday. The Morant line of shoes were removed from Finish Line stores and the app.
