AXA Philippines and WNBA team up for ‘Her Court’

AXA Philippines and WNBA team up, amplify advocacy for women’s holistic wellness through ‘Her Court’

/ 09:00 AM March 22, 2024

In an exciting move that underscores their shared commitment to delivering innovative solutions to help customers navigate the playing field, whether in sports or real life, AXA Philippines and the National Basketball Association (NBA) have officially renewed their partnership and expanded it to include the Women’s National Basketball Association (WNBA). This ‘All-Star’ alliance kicked off with a fitness event called ‘Her Court,’ just in time for Women’s Month.

AXA Philippines, the NBA, and WNBA team up to amplify advocacy for women’s holistic wellness through ‘Her Court’.

A dedicated space for women’s health & wellness

‘Her Court’ stands as a testament to the companies’ dedication to empowering women, providing a dedicated space where they can exercise freely and engage in tailored health and wellness sessions. Held at the NBA Community Court in Mandaluyong City, the initiative not only recognized the growing influence of women in sports but also promoted holistic well-being among female athletes and fans alike.

Mae Dichupa, NBA Philippines Senior Director of Global Marketing Partnerships, envisions Her Court as a space to empower women to embrace an active lifestyle and prioritize their well-being.

“The renewed partnership between AXA Philippines and the NBA brings forth a wealth of opportunities for both leagues to foster a sense of community and support. By including the WNBA, the collaboration embraces the achievements and challenges faced by women – may it be in professional sports or their real-life battles, aiming to break down barriers and inspire the next generation of empowered women,” AXA Philippines Chief Marketing Officer Nandy Villar shared.

Through Her Court, AXA Philippines and the WNBA empower women to break barriers and help them excel in their fitness journey

The health and wellness sessions featured in ‘Her Court’ are carefully curated to cater specifically to women, addressing their unique needs and promoting a holistic approach to fitness and well-being. From tailored basketball drills to nutrition and mindfulness exercises, ‘Her Court’ provided an enriching experience for women of all ages and backgrounds.

The broader movement in safeguarding women’s holistic wellness

As one of the world’s leaders in insurance and investment, AXA is a steadfast partner for women. Its recent global brand campaign was a bold call to all: being a woman shouldn’t be a risk. While many women still face disproportionate risks across the globe, AXA is committed to equipping them with the necessary tools and resources so they can be risk-ready and break through any challenge that may come their way. The company continuously invests in innovative solutions, addressing various women’s health and financial wellness needs. In the Philippines, AXA works hard to make it easy and accessible for women to prevent and treat women-related health concerns through its comprehensive medical products such as the Global Health Access (GHA) and Health Care Access (HCA), and its critical illness plans Health Max and Health Start. AXA’s expertise in health protection was further recognized in the 2023 Reader’s Digest Trusted Brand Awards as it bagged the Gold Award for the Health Insurance category.

Laura del Rosario, AXA Philippines Marketing Communications Director, reinforces the company’s dedication to being a trusted partner in reducing women-specific health risks by providing a dedicated space where they can move and exercise freely.

Through its FinLit Hub, AXA Philippines also provides access to financial education to empower women to pursue their own business endeavors. Within and outside the organization, AXA champions women-centric initiatives by fostering an inclusive workplace environment and encouraging employees to participate in community drives for the benefit of uplifting other women around the country. 

Now with ‘Her Court,’ AXA Philippines and WNBA have provided another powerful platform to amplify the voices of women in sports and encourage a more inclusive and diverse athletic community. As the world celebrates Women’s Month, AXA reiterates its commitment to championing a future where everyone, regardless of gender, can pursue their passion in an environment with equal opportunities for all.

From dynamic basketball drills to nutrition sessions and mindfulness exercises, ‘Her Court’ provides an enriching experience for women of all ages and backgrounds.

To know more about AXA Philippines’ commitment to holistic well-being for women and for all, visit


TAGS: BrandRoom, WNBA

© Copyright 1997-2024 | All Rights Reserved

We use cookies to ensure you get the best experience on our website. By continuing, you are agreeing to our use of cookies. To find out more, please click this link.