ArenaPlus, your 24/7 sports betting app, has maintained its support for the nation’s athletes as they competed in the 2024 Paris Olympics, one of the biggest global stages for sports, through its “Ginto para sa Astig na Atleta” campaign from June 2024 to August 2024.
The campaign featured three major points: a brand ambassadorship press conference, a TV Commercial (TVC) launch, and an amazing reward for the double-gold win.
Opening the 2024 Paris Olympics season by revealing Carlos Yulo and Eumir Marcial as the brand’s ambassadors during a press conference held on June 20, 2024, ArenaPlus endeavored to make the Olympics even more enjoyable for both sports fans and practitioners. The brand took the opportunity to hype everyone up while keeping things competitive and entertaining.
Carlos Yulo and Eumir Marcial during the June 20, 2024 press conference.
Moreover, ArenaPlus made an additional announcement during the press conference, stating its support for several of the country’s representative athletes to ease their financial burden as they prepared for the 2024 Paris Olympics. Notably, these athletes were Yulo, Marcial, and GILAS Pilipinas, the national basketball team.
In an opening remark during the press conference, Total Gamezone Xtreme Inc. President Rafael Jasper Vicencio said, “The brand is here not only to entertain but, more importantly, to let you know that ArenaPlus is one of those brands that is open to supporting and standing up for our athletes like Carlos and Eumir.”
Following the press conference, ArenaPlus launched a TVC featuring Yulo, Marcial, and ArenaPlus endorser Scottie Thompson to instill a sense of solidarity with the country’s athletes to carry them through the difficulties that come with representing the Philippines. The brand’s goal with the TVC was to celebrate the excellence of each athlete and acknowledge the fact that they are still people who live normal lives. The TVC was a message to the athletes that ArenaPlus will stand with them through their successes and challenges.
Scottie Thompson and Eumir Marcial behind-the-scenes shot from the TVC shooting.
The TVC displayed a message for the athletes: “Sa mga nangangarap, alam namin ang hirap niyo. Kaya kasama niyo kami.”
In addition, ArenaPlus had also joined countless Filipinos across the globe in celebrating the historic double gold medal win of Yulo for the vault and floor exercises under the men’s gymnastics event. The brand celebrated the incredible feat with an “Astig Hero Bonus,” which granted Yulo Php 5 million in cash and recognized his hard-won triumphs and tireless work.
Carlos Yulo posing with two gold medals.
The gold that Yulo had brought home was more than just a significant achievement in Philippine history. For ArenaPlus, Yulo’s victories on the global stage were a great source of inspiration to push Filipinos to keep pursuing their goals.
In the same vein, ArenaPlus made sure to acknowledge the other Philippine athletes who raised the country’s flag alongside Yulo. The brand applauded other athletes who comprised Team Philippines for the 2024 Olympics such as bronze medalists Nesthy Petecio and Aira Villegas, and fellow ArenaPlus ambassador Eumir Marcial.
On top of hosting these events, ArenaPlus organized an online promo for its users from July 15, 2024 to August 11, 2024, which was called the “Payday Olympic Rebate,” where app users who deposited and placed bets on sports through the ArenaPlus platform were given certain bonuses each day. The minimum daily bonus was set at Php 20 for 500-and-up-peso-deposits, while the maximum daily bonus was Php 2,024 for every 50,000-and-up-peso-deposits. Users were free to either use these bonuses as game credit or to cash them out.
As the 2024 Paris Olympics draw to a close for the nation’s athletes, ArenaPlus will continue to stand with them as they prepare to raise the flag once more in future competitions. The brand is a proud champion of both Philippine sports and athletes and strives to find even more avenues to make sports more fun and entertaining for Filipinos. To stay updated, visit the official ArenaPlus website at www.arenaplus.ph and its social media pages.
ADVT.
This article is brought to you by ArenaPlus.