Alfrancis Chua.–PBA IMAGES
San Miguel Corporation (SMC) sports director Alfrancis Chua has been named as the winner of the Danny Floro Executive of the Year award by the PBA Press Corps (PBAPC) for the third time in six years, after helping Gilas Pilipinas in its rejuvenation last year while looking over operations of the bloc’s three pro teams.
The former player and coach, who successfully transitioned to the corporate world, thus joins the departed Elmer Yanga as the only three-time winners of the award, given out in honor of the late Crispa bossman who was the brains behind one of the most successful franchises in PBA history.
Chua was also honored in 2018 and 2022, while Yanga won the award three straight years from 1993 to 1995 during the years when RFM Swift dominated the league.
The PBAPC will be holding the 30th edition of its awards night at Novotel Manila Araneta City starting at 7:30 p.m. on Tuesday.
Chua and Yanga are two of nine executives who are multiple winners of the award being presented by the men and women who regularly cover the PBA beat.
The Barangay Ginebra governor first got involved with Gilas Pilipinas as manager of the team that made history in last year’s 19th Asian Games in Hangzhou, China, by winning the country’s first gold medal in basketball after 61 years.
In Season 48, three SMC teams made it to the finals of the two conferences, with San Miguel Beer copping the Commissioner’s Cup crown over Magnolia, but losing to Meralco in the Philippine Cup title series.