CALASIAO, Pangasinan — La Union’s shores are set for a weeklong celebration of music, culture, and seaside adventures during the La Union Surfing Break 2026 (LUSB).
The municipalities of Agoo, Bacnotan, and San Juan will host a series of activities from Oct. 25 to Nov. 1, offering visitors opportunities to explore the province’s coastal attractions and experience the local culture and warmth of the community.
San Juan will host the local surfing competition, Pawe-can Race, Glow Run, music festival, and surf art installation. The festivities will culminate in the LUSB Finale Concert.
But while its waves continue to draw visitors, La Union offers locals and tourists more places to discover.
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During the Surfing Break, the province will showcase its local destinations, homegrown businesses, and cultural experiences while advancing efforts to protect its natural resources.
In Agoo, activities will be held at the Agoo Eco Park in Barangays Sta. Rita West and Sta. Rita Central, featuring a mix of outdoor recreation, local food, sports, and entertainment.
The lineup includes the LU Agkaysa RC 4×4, Agoo Banchetto, Giant Beach Volleyball, free banca rides, a sandcastle-making competition, live band performances, a beach party, and a cleanup drive.
Bacnotan, meanwhile, will host a mix of surfing, entertainment and artistic showcases, featuring an Eco Boot Camp, free surf clinic, Rescuelympics, foam party, surfboard painting competition and battle of the bands.
The La Union Capitol assured the host municipalities of continued logistical and financial support to strengthen their capacity to implement the planned activities for LUSB 2026.
In preparation for the event, the municipalities are finalizing their respective traffic management plans, safety and security protocols, and designated parking areas.
Hotels and other accommodation establishments are also bracing for the expected increase in tourist arrivals during the festivities. /mcm