Jollibee, Philippine Rugby Football Union renew partnership for Philippine Volcanoes’ campaign

Jollibee continues its partnership with the Philippine Rugby Football Union (PRFU) to support not only the Philippine Volcanoes, but also the PRFU leagues and PRFU Get Into Rugby youth development program. The Philippine Volcanoes will both see action in the Asia Rugby Championships while also preparing for the 30th Southeast Asian Games. “Our national men’s and women’s rugby teams will be facing tougher competition. As an advocate of Filipino pride and excellence, we at Jollibee would want to help them prepare for these challenges,” said Arline Adeva, Jollibee Assistant Vice President and Head of Brand Communications, PR and Digital.

“Our thrust is also towards helping develop grassroots programs nationwide, to be able to sustain interest and participation for the sport, especially among the younger generations.” Photo shows (from left) Jollibee Senior PR and Events Manager Dennis Reyes, Adeva, PRFU General Manager Jake Letts, and PRFU Rugby Development Manager Acee San Juan renewing their partnership at the Jollibee Plaza in Ortigas Center, Pasig City.

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