Strong Group joins PVL, takes over Gerflor

MANILA, Philippines—After dabbling into basketball, Strong Group Athletics (SGA), also threw its hat into the Philippine volleyball scene.

Strong Group on Saturday announced its entry in the Premier Volleyball League (PVL), taking over the disbanded Gerflor franchise, which is the sister team of Farm Fresh.

“We are truly thankful to (owner) Frank Lao and Strong Group Athletics for not only helping pay the salaries of the Gerflor Defenders last year but also for taking the bold step of starting a second team in the PVL,” said PVL president Ricky Palou in a statement.

“This shows their strong commitment to the development and success of volleyball in the Philippines.”

SGA also announced its support to the women’s volleyball teams of University of the Philippines, University of the East, College of St. Benilde and Letran.

Lao said that the expansion of SGA in the PVL will “lead to more opportunities” for aspiring volleyball players in the future.

“Having a second team will lead to more opportunities for Filipino volleyball players and coaches. We believe in the potential of our athletes, and by providing additional platforms for them to showcase their talents, we are contributing to the growth of volleyball in the country.”

Strong Group recently tapped former NBA star Dwight Howard as one of its reinforcements in the upcoming Dubai International Tournament.