Cabrera DC’s new sports icon

FRESH from his dramatic podium win in the championship leg of the 2012 Coca-Cola Karting Series, 12-year-old multiawarded Seaoil karter Gabriel Tayao Cabrera takes on a new role as DC Philippines’ newest and youngest brand ambassador.

Cabrera is the first and only Filipino karter DC Philippines has chosen to endorse their apparel, bags, accessories, posters and footwear for action sports along DC’s elite list of athletes worldwide.

According to DC Philippines’ Brand Manager Dino Gilladoga, they choose outstanding homegrown athletes that best represent DC, exuding  that certain X-factor.

“A DC ambassador is endeared with their fans for their passion, attitude and talent,” said Gilladoga. “He is respected by his peers and feared by rivals. Gabe perfectly fits that image. Plus, he really loves the brand.”

DC Brand Associate Edilyn Yu said Cabrera’s podium wins are just icing on the cake.

“What really caught our attention was that win or lose, foreign media repeatedly took note of his exceptional talent. Gabe’s mature outlook in racing would hopefully turn him into a globally-recognized brand name like DC.”

Apart from Seaoil and DC Philippines, drift king Ian King and Wreckless Inc. also support Cabrera.