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WATCH: Nike rejoices with Cleveland’s first NBA title

/ 04:00 PM June 20, 2016

Sports apparel giant Nike celebrated Cleveland Cavaliers’ historic win with a video highlighting the longing and despair of Cleveland fans.

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Since the victory of Cleveland Browns in the NFL championship in 1964, no big-time sports victory was bestowed to the state for 52 years.

In the video uploaded on video-sharing site YouTube, Cleveland fans started sobbing in shock when their beloved team was proclaimed the National Basketball Association (NBA) champion.

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The video was coupled with the caption, “After years of holding its breath, Cleveland can finally breathe easy. They always knew this day would come. They just didn’t know when. A curse broken. A city can rejoice.”

The Cavaliers became NBA’s first team to snag a 3-1 series deficit in the finals. LeBron James, the ‘best player on the planet’, was proclaimed the Finals MVP. Gianna Francesca Catolico

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TAGS: 2016 NBA Finals, cleveland, Cleveland Cavaliers, Nike
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