Filipinos have a special passion for basketball. In fact, the word “passion” falls woefully short in describing our relationship with the sport. There’s a better word for it — “puso” which means “heart” and so much more.
“Puso” allows our players to soar and score over some of the biggest, tallest and most intimidating foes. “Puso” allows us to rise up and overcome any challenge or adversity so that in the game of basketball we can stand tall with the rest of the world.
“Puso” is more than just passion. It’s faith, hope, courage and trust all rolled into one.
In the next few days, GILAS Pilipinas will go up against some of the top teams from across the globe. They will need all the “puso” they can get.
Mang Inasal, the country’s number one Pinoy BBQ fast food chain, is taking on the challenge of igniting the hearts of Filipino basketball fans all over the world to support GILAS Pilipinas. Thus a new battle cry was born –“Sarap ng Pinag-Isang Puso!” Because nothing can be more satisfying for the Gilas Pilipinas players than to know that they have the hearts of an entire nation beating as one, supporting their efforts in the battles ahead.
To unite the country, Mang Inasal is calling on each and every Filipino to make a simple but powerful gesture, one that shows courage, determination and strength of will. It is the act of striking your chest with your clenched fist. This is called the “Pusong Palaban”.
Making the “Pusong Palaban” is a way of saying “Fight on!” and “Never say die!” and “We believe in you!” It is a fierce show of brotherhood and solidarity meant to intimidate opponents and fire up our countrymen.
And now, using special mobile technology, the whole world will be able to see in real time every “Pusong Palaban” ever made. This allows Filipinos not just in the Philippines but ALL OVER THE WORLD to act as one and give GILAS Pilipinas the kind of support they need and deserve to inflame their hearts with pride and joy.
Our national team will need a lot of heart to beat their upcoming opponents. Hopefully, as they play here in no less than our home turf, millions of Filipinos can help provide all the heart they need to win.
To find out more about how you can do the “Pusong Palaban” and support Gilas Pilipinas, visit www.PinagIsangPuso.com