German liquor brand won't sue Milwaukee Bucks over logo tiff | Inquirer Sports

German liquor brand won’t sue Milwaukee Bucks over logo tiff

/ 12:23 PM December 13, 2016

Looks like the ongoing logo trademark dispute between Jägermeister and the Milwaukee Bucks will not be heading to the court after all.

Reports surfaced over the weekend that the German liquor brand had filed a formal complaint against the Wisconsin, USA-based NBA franchise about the registration of the team’s new logo, which looks eerily similar to the company’s patented deer head emblem.

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Despite not having reached a formal agreement regarding the matter, both parties will reportedly take a more civil approach on the issue.

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“Jägermeister and the Milwaukee Bucks have been cooperating on this issue for months,” the company’s trademark attorney, Katrin Lewertoff, was quoted as saying in a Sporting News report.

“The filing was a formality to preserve our intellectual property rights. We expect to come to an agreement with the team soon and appreciate the climate of partnership and fair cooperation with the Milwaukee Bucks in the process, “ she said on Monday (Tuesday in Manila).

The franchise expressed the same willingness to settle the dispute amicably.

“The Bucks have been working amicably with Jägermeister throughout this process and we are confident that we will come to a resolution very soon,” the team said in a statement.

The Bucks, known for its “Fear the Dear”mantra, unveiled their new sigil last season as part of the team’s rebranding phase.

Soon after, netizens pointed out the similarities between the two logos, which led Jägermeister officials to appeal to the board of the US Patent and Trademark Office.  Khristian Ibarrola

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