The Philippines Football League (PFL) attracted its first big partner for its second season that kicks off March 3.
Sportradar, a global sports data and media company, will serve as official audio-visual and data distributor as well as integrity services partner, which aims to address the threat of match-fixing.
The deal was signed yesterday by Philippine Football Federation (PFF) president Mariano “Nonong” Araneta, PFL chief executive officer Lazarus Xavier, and Sportradar director of business development in Asia Biplav Gautam.
Gautam will pave the way for the company to live stream matches through its website and www.pfl.tv.
“The past year was a fantastic first year for the PFL, and we believe that 2018 will be the year we take the league to the next level with Sportradar,” said Araneta, also chair of the league’s board.
Sportradar will help PFL create its own video and streaming platform using the company’s Over The Top solution.
Lazarus hopes the PFL will be able to commercialize the platform through advertising, sponsorships, subscription or pay-per-view opportunities for live matches.
On top of the streaming service, Sportradar will provide the PFL integrity services to identify and analyze suspicious activities.
“We are particularly encouraged by the PFL’s commitment to keep the league clean,” said Gautam.