LeBron James leaves behind Coke for deal with Pepsi | Inquirer Sports

LeBron James leaves behind Coke for deal with Pepsi

/ 02:30 PM January 17, 2021

LeBron James Lakers NBA

FILE – Los Angeles Lakers forward LeBron James (23) gestures against the Oklahoma City Thunder during the second half at Chesapeake Energy Arena. Mandatory Credit: Alonzo Adams-USA TODAY Sports

LeBron James is changing teams in the cola wars.

The Los Angeles Lakers superstar, a pitchman for Coca-Cola since entering the NBA in 2003, is set to land a new deal with PepsiCo.

Article continues after this advertisement

The news was first reported Friday by Front Office Sports, then confirmed by ESPN.

FEATURED STORIES

James reportedly will endorse Mountain Dew’s new “Rise Energy” beverage, part of the PepsiCo family, and he also could become the face of Pepsi Cola.

His deal with Coca-Cola ended last year after he spent years hawking Sprite and Powerade.

Article continues after this advertisement

A Coca-Cola spokesperson told Front Office Sports, “LeBron’s contract came up at a time when both he and The Coca-Cola Company were actively reviewing all of its resources to make sure it was investing in places that ensured long-term growth. After many discussions with LeBron and his team, we mutually agreed to part ways.”

Article continues after this advertisement

PepsiCo and James’ representatives refused to comment on the report, per Front Office Sports.

James ranked fifth on Forbes’ 2020 list of the world’s highest-paid athletes, with his $60 million in endorsements for the year tying for second on the list with the No. 8 Tiger Woods. No. 1 Roger Federer was tops in endorsement money at $100 million.

Your subscription could not be saved. Please try again.
Your subscription has been successful.

Subscribe to our daily newsletter

By providing an email address. I agree to the Terms of Use and acknowledge that I have read the Privacy Policy.

TAGS: Coca Cola, Coke, Lebron James, NBA, Sports

Your subscription could not be saved. Please try again.
Your subscription has been successful.

Subscribe to our newsletter!

By providing an email address. I agree to the Terms of Use and acknowledge that I have read the Privacy Policy.

© Copyright 1997-2024 INQUIRER.net | All Rights Reserved

This is an information message

We use cookies to enhance your experience. By continuing, you agree to our use of cookies. Learn more here.