Aice, the official ice cream brand for FIFA World Cup Qatar 2022™

Aice, the official ice cream brand for FIFA World Cup Qatar 2022™

/ 10:45 AM March 28, 2022


Aice Group and FIFA announce that Aice has been selected as the official ice cream brand for the 2022 Qatar World Cup™.
This is not only FIFA’s recognition of the ice cream industry in Southeast Asia, but also a high recognition and trust for the Aice brand and its product quality.

CEO of Aice Group, Jack Wang said, Aice as “the only chosen official ice cream brand in Southeast Asia” for FIFA World Cup Qatar 2022™ is our opportunity to reveal Southeast Asian enterprises through the World Cup, in particular, the Southeast Asian food and ice cream companies to secure worldwide attention. This is not only the pride of Aice, but also the pride of the entire Southeast Asian food and ice cream industry.

Aice’s culture is in accordance with football’s cheerful culture

Jack Wang, CEO of Aice Group, introduced Aice Group’s slogan “Have an Aice Day”, the tasty Aice ice cream make consumers Have a Nice Day. Aice’s mission is “to let every consumer easily and conveniently enjoy a high-quality ice cream”. This is pretty much in line with the happiness advocacy of football; anyone is able to play football anywhere on any time, with barefoot on dirt roads or small streets, without having expensive sports equipment.


Persist in high quality; Aice joins hand-in-hand with FIFA World Cup Qatar 2022™

Right after the recognition of being “The only chosen ice cream brand for 2018 Asian Games”, Aice once again was chosen as “the only chosen official ice cream brand in Southeast Asia” for FIFA World Cup Qatar 2022™. It is one of the major activities of Aice to advocate high-quality life, promote healthy lifestyle and the well-being of people. Since the establishment of the brand, Aice has always adhered to the brand and product concept of “quality innovation” and managed the team with the sports spirit of “hard work, progress and unity”, promoted services, helped retail outlet stores to increase their revenue and delivered high-quality, innovative, delicious and healthy ice cream products to consumers. This time, Aice has the opportunity to establish a close relationship with the world’s top events, which is an exciting thing for football fans and consumers. At the same time, it also provides an excellent opportunity for industry upgrades, quality upgrades, innovation upgrades of ice cream brands in Southeast Asia such as Philippines, Indonesia, Vietnam, Cambodia, and Laos. 

Aice’s values ​​coincide with sportsmanship

Jack Wang also said that he is honored and lucky that Aice can develop and grow together with the world’s most influential sports. The sports spirit of “hard work, progress, and unity” brought by the World Cup which held every four years coincides with Aice’s business and brand philosophy. The continuous efforts of the players to achieve better results have brought passion and joy to the fans; at the same time, the hard work and progress from Aice employees to create world-class quality products have allowed more people in the world to easily enjoy the deliciousness and joy brought by our ice cream.

At the same time, Jack Wang added that the original intention of the design of Aice Logo, The four letters A, I, C, E carry the core value of Aice; A for A-level or highest quality, I for Innovation, C for Cheerfulness and E for Excellence. Aice hopes through the cooperation with the 2022 Qatar World Cup™, the football culture and the sports spirit can be better shared among the countries and people in Southeast Asia and around the world — let everyone enjoys a better quality of healthy life easily under the spirit and atmosphere of hard work, progress, unity, and joy. 

Football gymnasts cheerfully opening the ceremony through an energetic dance number for the whole audience

Integrating the Sportsmanship into Corporate Responsibility

2022 is the 8th year of Aice’s development in Southeast Asia. In the last 8 years, Aice has always been enthusiastic and supportive of sports, so that the spirit of sports can play an important role in corporate development and social responsibility by actively promoting during the 2018 Asian Games. From 2020 until 2022, a total of 67 million masks have been donated to people in Southeast Asia, and 2 kinds of special pandemic prevention products have been launched, benefiting more than 200 million people. In addition, for earthquake, volcanic eruption, and flood relief, as well as public welfare interrelated with women and children’s organizations and the Ministry of Education; Aice went to the front line to implement the sports spirit into the practice of corporate responsibility for the people, the government and social welfare organizations.

Welcome to the 2022 World Cup, let’s be full of passion and ignite the spirit of sports together! Cheers for the World Cup and Aice.


TAGS: 2022 Fifa World Cup Qualifiers, 2022 World Cup, Fifa

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