NBA launches 'We Are All in the Finals' campaign | Inquirer Sports

NBA launches ‘We Are All in the Finals’ campaign

/ 05:08 PM May 12, 2023

FILE– A general view of the NBA Larry O'Brien trophy during a ceremony before the game between the Brooklyn Nets and Milwaukee Bucks at the Fiserv Forum on October 19, 2021 in Milwaukee, Wisconsin.

FILE– A general view of the NBA Larry O’Brien trophy. Stacy Revere/Getty Images/AFP 

MANILA, Philippines—The NBA has officially released its campaign for the upcoming 2023 NBA Finals.

Across its social media accounts, the NBA released a trailer filled with the theme “We Are All in the Finals” with famous sports figures and ambassadors taking part.

The trailer also used Adele’s new single “Hometown Glory.”


“We are thrilled to bring together an illustrious cast of NBA legends, celebrities and fans to match the emotions and anticipation around the most exciting time of the season,” NBA’s Chief Marketing Officer, Tammy Henault said.

The trailer included rapper and NBA ambassador Suga, skateboarding legend Tony Hawk, TV figure Jimmy Kimmel, NFL icons Peyton and Eli Manning.

It also included NBA legends Magic Johnson and Larry Bird, who both had their hands in the NBA Finals with the Los Angeles Lakers and the Boston Celtics, respectively.


The NBA Finals will begin on June 2 (PH time),  but the league still has a lot of games to go through before even getting close.

The Denver Nuggets have ousted the Phoenix Suns to reach the Western Conference Final while the Lakers hold an advantageous 3-2 lead against the Golden State Warriors.


In the East,  the Philadelphia 76ers—backed by Season MVP Joel Embiid—and the Boston Celtics are going to a Game 7,  while the eighth-seeded Miami Heat look to close out the New York Knicks in Game 6.

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