Premier League nears record sale of US TV rights for about $2 billion—report | Inquirer Sports

Premier League nears record sale of US TV rights for about $2 billion—report

/ 09:25 PM November 15, 2021

Premier League

FILE PHOTO: Soccer Football – Premier League – Everton v Tottenham Hotspur – Goodison Park, Liverpool, Britain – November 7, 2021 General view of the winter match ball Action Images via Reuters/Carl Recine

The English Premier League is nearing the sale of its US television rights for about $2 billion, setting a new overseas record, the Financial Times reported on Sunday, citing sources familiar with the matter.

ViacomCBS and Walt Disney Co-owned ESPN are among the broadcasters bidding for the rights with Comcast Corp’s NBC, the current holder, with second-round bids due on Nov. 18, the FT report said.

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Under the deal, which will be functional from the 2022-23 season until the 2027-28 season, Premier League will sell all 38 matches in a single block rather than in separate packages.

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Deal discussions occurred amid fears revenue from football’s domestic broadcast rights deals will fall across Europe’s top leagues this year, due to a lack of competition between broadcasters.

If a deal comes through, it could set a record for Premier league’s U.S. broadcasting rights, making it the soccer league’s most lucrative overseas deal, according to the FT report.

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Disney’s ESPN, the Premier League and Comcast did not immediately respond to a Reuters request for comments after business hours, while ViacomCBS could not be reached for comment.

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